View the video in segments:

1, 2, 3, 4, 5, 6, 7, 8

Required: Quicktime

See the 12-page brochure here (pdf).


Click above to enlarge DVD jacket.

Rapid Exposure was sent to Antigua to film a marketing demo for Eric Clapton's 'Crossroads Centre', an International residential facility for the treatment of alcohol and drugs Eric founded on the island. What can we say, life is tough!

After two trips out waiting for the island to green up enough to get some beauty shots, we traveled the island shooting the rainforests, oceans, mountains, tourist attractions... Antigua is as close to paradise as any place I've ever been. It's variation of natural beauty surprised me.

The true beauty of Crossroads, aside from it's natural beauty nestled beneath a high ridgetop on the shores of gorgeous Willoughby Bay, is that part of the centre's mission is to provide
financial assistance for Antiguan and Caribbean nationals who are unable to afford the full cost of treatment.

The most common question we get here in the states regarding Crossroads, after they see the video - "is it only for celebrities"?, or again, "is it really expensive"? The answer is no...Crossroads is more affordable than many treatment centers in the US. Its serenity and natural beauty contribute to a unique healing process - there is a solitude there which helps people really get in touch with themselves.

Along with the DVD, we also created a 12-page brochure and trifold brochure which was distributed at a concert in Dallas this summer (2004) to raise funds for the Centre.

"I would like to thank Rapid Exposure for letting Auction HD use the Crossroads Centre footage for our production of the Eric Clapton guitar auction at Christie's. The footage was beautiful and really added a great deal of value and background to the show. More importantly, I believe it will certainly make viewers aware of the Crossroads Centre and its mission of education and treatment..."

- Auction HD, 11 Penn Plaza, NY, NY

 

  

July 26, 2004

I was introduced to Mr. Jim Mattingly of Rapid Exposure, LLC, approximately one year ago when I first contacted him regarding doing a promotional video for Crossroads Centre Antigua. My experience has been that Mr. Mattingly is highly professional and quite knowledgeable in his field. As his client, he provided us with a number of options and was thorough in his research of videos produced by some of our competitors. His consultative style worked well and he was able to easily integrate new ideas into already existing concepts.

Both Mr. Mattingly and his staff worked efficiently and effectively on our project. As a residential facility for the treatment of alcohol and drugs, we had certain filming limitations and his team worked well around our client schedule- keeping interruptions and inconveniences to a minimum.

The finished product - a 12 minute video, captured the best aspects of our facility and he was able to convey a true sense of our mission, philosophy and purpose, while also highlighting many of our unique features. He has combined all of this into a very succinct and powerful marketing tool on DVD with an easy-to-navigate selection menu that we feel will serve us for several years to come.

Upon finishing our facility video, we contracted with Mr. Mattingly to produce a 12 page facility brochure. Again, we were pleased at the final product and highly impressed with the attention to detail and creative design that he has brought forward. In the case of our brochure, we were working on a very tight deadline and Mr. Mattingly saw to it that the production of the brochure went smoothly and according to schedule.

Without hesitation I would be happy to provide a glowing reference for the work Mr. Mattingly and Rapid Exposure, LLC has done for Crossroads Centre and would recommend him to anyone seeking his services.

Yours Sincerely,

Kim Martin
Admissions and Marketing Manager.
Crossroads Centre
St. Phillips Parish
Antigua, West Indies